The following messaging use cases are not allowed on toll-free SMS or MMS in Canada and US.
If a user tries to assign an outbound message with this category, the message will automatically be rejected by Telair. If a user tries to specify a different category to send a message that falls within any of the following forbidden categories, Telair will employ smart AI to detect and automatically suspend accounts that are breaking the rules.
| Category | Examples | Notes |
| High-risk financial services | Payday loans, Short term high-interest loans, Third-party auto loans, Third-party mortgage loans, Student loans | “Third-party” means originating from any party other than the one which will service the loan. |
| Debt collection or forgiveness | Third-party debt collection, Debt consolidation, Debt reduction, Credit repair programs | “Third-party” means originating from any party other than the one who is owed the debt. For example, a hospital could send messages regarding bills for its own patients, assuming they provided opt-in to receive that messaging. |
| “Get rich quick” schemes | Work-from-home programs, Risk investment opportunities, Pyramid schemes | This is different from outreach about employment as a result of compliant opt-in practices, messages from brokerages to their members, investment news alerts, or other investment-related messages. |
| Illegal substances | Cannabis, CBD, Prescription drugs | Cannabis is illegal in Canada and US. Cannabis businesses will not be permitted to use SMS/MMS messaging in Canada or US, regardless of message content. |
| Gambling | Casino apps, Gambling websites | |
| “S.H.A.F.T.” use cases | Sex, Hate, Alcohol, Firearms, Tobacco |